STOP CHASING THE MONEY
5 Rules to Growing Your Business
As an entrepreneur and small business owner I can honestly
say that I have made every mistake in the book. Am I proud of this? Not
terribly proud, no, however I have learned some invaluable lessons that I’d
like to share with you. What’s even
better is that others who have been very successful have authored some
incredibly good books that deal with how to do it better and t hose I will
share with you as well. These people I don’t know personally (yet) but view
them as mentors through their writing, videos and webinars.
Rule # 1: Get out of Your Own Way
By getting out of your own way, I mean stop letting your ego
dictate. If you are intellectualizing
what successful people are telling you then you’re not listening and if you
find yourself still struggling, over-worked and frustrated then it’s time to
look at why. Chances are you are well
entrenched in the fear factor and saying to your self “I can’t possibly do
that” meaning getting rid of bad clients, low return practices or resources or
refusing to chase the money. As one of
my real life mentors: Jeff Lord of Logograph has said to me over and over;
Tell the Truth or if you can’t face it then you can’t fix it. I can’t tell you how many times I ignored him
or worse, believed I new better. Well he’s been making real money for a long time so you would think I would pay attention.
I
think the one thing that really hit home for me was sitting with him in a
Montreal Café over (several) glasses of Pinot Noir when he just came out and
said it. What’s it? Ellen you’re an
idiot. You’ve thrown away millions by not doing what I told you to do. He was right. That's right, I said it. He was right!
Having been a very successful
Senior Executive at a Multinational, I held the belief that I already new how
to do this and I also hung on to the “stuff” that comes with position. You know what I"m talking about; car, house, money, status. Now maybe you aren’t coming from that place
but trust me when I say running something on your own is nothing like working
for someone else and what you used to enjoy as proof of your success can
leave fairly quickly. You are watching the money as well as chasing it, working 24/7 and doing a lot of it yourself- well - you know. You have to be OK
with that kind of shift nd firmly understand that stuff comes and goes and it will come
again only this time with a new attitude.
Stay tuned for rule # 2: Play From the End Game. This is Ellen Smith at EnCourse signing off for now.
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